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As a separate app from TikTok, Douyin (抖音), officially known as Dǒuyīn duǎn shìpín (抖音短视频; lit. Douyin Short Video), is available from its official website (www. douyin. com), the APKMirror for Android and the Chinese mainland App Store for iOS. The app is primarily downloaded in China and has a slightly older audience than TikTok, as their user base ranges from children to middle-aged adults. The app uses two different types of verification, an influencer personal verification similar to that of TikTok and a business verification requiring a licence and yearly fee. Business verified users can promote to a specific audience, which allows them to choose where they want their video to be seen, such as a specific physical location. Douyin also has its store, in which users can tag and advertise their products, and users can request to work with an influencer for brand deals. Part of the app's popularity has been attributed to its marketing campaigns that launched several activities with Chinese celebrities to engage their fans' interest.