After graduating from university, Abloh interned at Fendi in the same class as rapper Kanye West in 2009. Placed in the company's Rome, Italy office, the two began a collaborative relationship. During his collaborative work with the rapper and designer, he caught the eye of the Louis Vuitton CEO, Michael Burke, through his work at Fendi. Later that year, Abloh and West's companion, Don C, launched a retail store, called the RSVP Gallery, located in Chicago. Their founded retail space became known for carrying a mixture of fashion apparel, and for its reflection of Virgil's style on his design for the store interior. A year later, West appointed Abloh the creative director of his creative agency, DONDA. In 2011, West asked him to serve as the artistic director for the 2011 Jay-Z/West album Watch the Throne. In 2012, Abloh launched his first company, Pyrex Vision. Abloh purchased deadstock clothing from Ralph Lauren for $40, screen-printed designs on them and sold them for prices upward of $550. The stated goal of Pyrex Vision was to represent the importance of youth culture, by centering the designs around a garment that most youth would notice from gym class. Virgil's ideas could be clearly geared around the importance of the now. He closed the company down a year later as he did not intend it to be a commercial enterprise but an artistic experiment.