In 2017, Kendall Jenner was paid $275,000 for an Instagram post announcing that some members of the G. O. O. D Music family would be performing at Fyre Festival, and that her followers could buy tickets using a discount code she provided.  The post, which has since been deleted, was not tagged as an #ad despite Jenner's compensation and the Federal Trade Commission law which requires paid posts on social media to be disclosed transparently.  Fyre Festival was a fraudulent "luxury music festival" founded by Billy McFarland, CEO of Fyre Media Inc, and rapper Ja Rule. Three months after Netflix and Hulu released incriminating documentaries revealing the corrupt and unorganized preparations behind Fyre Festival, Jenner apologized for her involvement during an interview with the New York Times. Jenner said, "You get reached out to by people to, whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it’s a risk, I definitely do as much research as I can, but sometimes there isn’t much research you can do because it’s a starting brand and you kind of have to have faith in it and hope it will work out the way people say it will. You never really know what’s going to happen. "