In 2010, Ora featured in a commercial for Skullcandy headphones.  In 2011, she appeared in Calvin Klein's CK One campaign.  In 2013, she was the face of Italian sneaker brand, Superga, and the face of "Material Girl", a clothing line designed by Madonna.  In September 2013, cosmetics brand, Rimmel, announced their collaboration with Ora for makeup collections.  She was the face of two Donna Karan 2014 collections, Resort collection and Autumn/Winter collection.  She was also the face of the label's fragrance, DKNY My NY, inspired by New York City.  In March 2014, Ora was one of the cast members of Marks & Spencer's "Leading Ladies" campaign.  Later in 2014, she appeared as the face of Roberto Cavalli Autumn/Winter campaign. In 2015, she appeared in Coca-Cola and Samsung Galaxy S6 advertising campaigns.  In 2019, she was the face of several German brands; luxury fashion label, Escada, jewellery company, Thomas Sabo, and footwear retailer, Deichmann.