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Sumner Redstone

Information about Sumner Redstone

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Looking for a new business venture, Redstone set his sights on Viacom International, a company which he had already been buying stock in as an investment and was a spin-off of CBS in 1971 after the FCC ruled at the time that television networks could not syndicate programs following their network run (a ruling that has since been repealed). Viacom syndicated most of CBS's in-house productions (such as Hawaii Five-O and Gunsmoke, as well as the pre-1960 Desilu Productions library which CBS acquired in 1960, I Love Lucy being among the acquired programs), but also found syndicating other programs highly lucrative, including most of Carsey-Werner Productions' shows (The Cosby Show, Roseanne, and A Different World), as well as syndicating shows for other companies (Columbia Pictures Television's All in the Family was one example, as was MTM Enterprises' The Mary Tyler Moore Show), and cable channels (Nickelodeon's Double Dare and Finders Keepers, co-syndicated with 20th Television, were two examples).