In early 2018, Megan Thee Stallion signed with 1501 Certified Entertainment, an independent label in Houston owned by former baseball player Carl Crawford. She was the first female rapper signed to the label. She then performed at SXSW in March 2018. In June 2018, Megan Thee Stallion released a 10-song extended play titled Tina Snow under the label. The EP was named after her alter ego, "Tina Snow," who she describes as "a more raw version" of herself. Tina Snow was positively received by critics. Eric Torres of Pitchfork wrote: "she provided plenty of freak anthems with quotable lyrics to wield against ain’t-shit men". She stated in an interview with Mic that she is not afraid to talk about sexuality, nor does she feel boxed in to either the "intelligent" or "freak" dichotomy. Nandi Howard of The Fader referred to her ability to rap with "electrifying pace and precision". In November 2018, Megan Thee Stallion announced that she had signed with 300 Entertainment, making her the first female rapper to be signed by the label. It was during this time that she was scheduled to support Australian rapper Iggy Azalea on her Bad Girls Tour, however the tour was later cancelled.