During the summer of 2016 Baldwin was photographed and filmed for an UGG footwear campaign, alongside supermodel Rosie Huntington-Whiteley. Along with Joan Smalls, Baldwin was also the face of Karl Lagerfeld's limited-edition North American clothing line entitled "Love From Paris". Baldwin also appeared in editorials for Glamour Magazine and Italian Vogue. In September, she took part in New York Fashion Week, walking for Tommy Hilfiger, Prabal Gurung, Jeremy Scott, Tory Burch and Matty Bovan. In London she made a personal appearance at a pre-London Fashion Week party at Stradivarius where she provided social media presence via selfies and tweets. She then walked for Julien Macdonald in LFW. During Milan Fashion Week Baldwin walked for Dolce & Gabbana and in Paris Fashion Week she walked for Elie Saab. Baldwin also appeared in advertising for Prabal Gurung Sport. Later that year she featured in campaigns for Guess' holiday collection and Australian label Sass & bide.  In November 2016, Baldwin was on the cover of the Australian edition of Harper's Bazaar, and featured in a French Elle editorial.