The concept of America's Got Talent was devised by X Factor creator and Sony Music executive, Simon Cowell, who sought to create a talent competition far grander than those of other televised talent contests. His proposal, first made to British television network ITV in 2005, was for a competition in which participants of any age and location could enter with any form of talent they chose to perform. The network favored the concept, and green-lit production of a pilot episode to test out the format, with Cowell forming a panel consisting of himself and two other judges, including tabloid journalist Piers Morgan. The pilot proved a success, and the original plan for the program was for a British edition to be produced and broadcast between 2005-2006, hosted by British television personality Paul O'Grady, who had assisted with the pilot, before Cowell would propose the format for American television. However, O'Grady became involved in a dispute with ITV during work on the new program, ultimately terminating his contract with them and defecting to another British network.