From the outset of the presidential campaign of his father-in-law Donald Trump, Kushner was the architect of Trump's digital, online, and social media campaigns, enlisting talent from Silicon Valley to run a 100-person social-media team dubbed "Project Alamo. " Kushner, together with Paul Manafort and Brad Parscale, hired Steve Bannon's firm Cambridge Analytica to support the Trump campaign.  Kushner has also helped as a speechwriter, and was tasked with working to establish a plan for Trump's White House transition team.  He was for a time seen as Trump's de facto campaign manager, succeeding Corey Lewandowski, who was fired in part on Kushner's recommendation in June 2016.  He had been intimately involved with campaign strategy, coordinating Trump's visit in late August to Mexico, and he is believed to be responsible for the choice of Mike Pence as Trump's running mate.  Kushner's "sprawling digital fundraising database and social media campaign" has been described as "the locus of his father-in-law's presidential bid. "