The term "Cyber Monday" was coined by Ellen Davis, and was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop. org, the term was coined based on 2004 research showing "one of the biggest online shopping days of the year" was the Monday after Thanksgiving (12th-biggest day historically). Retailers also noted the most significant shopping period was December 5 through 15 of the previous year. In late November 2005, The New York Times reported: "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked. " At the time, a lot of people had slow Internet at home. The idea for having such a holiday was created by Tony Valado, in 2003 while working at 1800Flowers. com, and coined "White Wednesday" to be the day before Thanksgiving for online retailers.