In 2011, Ritchie was honored by the NAACP, which sparked protests stemming from his past display of the Confederate flag in his concerts. During the ceremony, Kid Rock elaborated on his display of the flag, stating, "[I] never flew the flag with hate in my heart [. . . ] I love America, I love Detroit, and I love black people. " Ritchie's publicist announced that 2011 was the year he officially distanced himself from the flag. In 2012, Kid Rock performed alongside Travie McCoy and The Roots in honor of the Beastie Boys, during the band's induction to the Rock & Roll Hall of Fame. In 2013, Ritchie criticized Republican lawmakers in New York for passing laws which made it difficult for him to keep concert ticket prices low.  In January 2015, Ritchie was criticized by fans for appearing in a photograph holding up a dead cougar that was killed on a hunting trip with Ted Nugent.  In 2015, following the Charleston church shooting, the Michigan chapter of the National Action Network protested outside of the Detroit Historical Museum which honored Ritchie; activists urged Ritchie to renounce the Confederate flag, which he had displayed in concerts from 2001 to 2006. Ritchie wrote an email to Fox News Channel host Megyn Kelly, stating, "Please tell the people who are protesting to kiss my ass". The same day, the National Action Network protested Chevrolet for sponsoring Ritchie's tour. In September 2016, Ritchie was criticized for allegedly saying "Man, fuck Colin Kaepernick. " during a live performance of his song "Born Free".