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Taco Bell

Information about Taco Bell

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Taco Bell began experimenting with fast-casual and urban concepts when it created U. S. Taco Co. and Urban Taproom in 2014. The menu consists of tacos with American fillings, and did not sell food sold in Taco Bell restaurants such as burritos. It was launched in Huntington Beach, California in August 2014. U. S. Taco Co. closed on September 15, 2015 so the company could focus on its new similar Taco Bell Cantina concept, which featured special menu items and served alcohol. It opened its first location a few days later in Chicago's Wicker Park neighborhood, followed by a location in San Francisco about a month later, located less than a block away from AT&T Park. In 2016, Taco Bell launched the Taco Bell Cantina flagship store located on the Las Vegas strip. This 24-hour restaurant hosts a variety of unique features including alcohol, new menu items, and a DJ. It was announced in August 2017 that the store would begin hosting weddings. Taco Bell Cantina currently has locations in San Francisco, Berkeley, Chicago (2 locations), Las Vegas, Austin, Fayetteville, Cincinnati, Cleveland, Atlanta, Newport Beach, San Diego, and plans to open soon in Somerville, MA. In March 2020, Taco Bell announced that it would be converting 3 of its suburban stores into Cantinas this year as part of a test run.